Multiple Choice
EcoAthlete determines that the target market for its running shoes is people who are environmentally conscious. It uses only environmentally friendly materials in the production of its shoes, and packaging is made of exclusively recycled material. Which dimension of market segmentation does EcoAthlete use in determining this target market?
A) demography
B) geography
C) lifestyle and behaviour
D) geodemography
Correct Answer:
Verified
Correct Answer:
Verified
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