Although Heinz Had Been Making Mustard for Years, It Just

Multiple Choice

Although Heinz had been making mustard for years, it just recently began selling it to consumers instead of only to restaurants and stadiums. Heinz advertisements showed its new mustard as a partner to Heinz Ketchup. This suggests that Heinz was segmenting the market based on which of the following?

A) demographics
B) geographics
C) brand loyalty
D) price sensitivity