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    Exam 12: Building Customer Relationships Through Effective Marketing
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    When a Company Collects External Marketing Data, It Looks at Information
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When a Company Collects External Marketing Data, It Looks at Information

Question 34

Question 34

Multiple Choice

When a company collects external marketing data, it looks at information about which of the following?


A) its own sales figures
B) activities of its sales force
C) its customers
D) its product and marketing costs

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