Suppose You Are a Marketing Manager at a Small Nonprofit

Multiple Choice

Suppose you are a marketing manager at a small nonprofit in your city. The CEO of the nonprofit has determined that the organization needs to improve its community outreach by partnering with local schools. Your boss calls a meeting with you to share that your role in this task involves creating an effective promotional campaign. Which stage of MBO does this represent?

A) developing an action plan
B) calculating the rewards ratio
C) setting goals
D) implementing an action plan