Multiple Choice
A ________ is a name, symbol, or design (or combination of these) that identifies the goods or services of one seller or group of sellers and distinguishes them from those of competitors.
A) trademark
B) brand
C) logo
D) copyright
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q279: The break-even point is that level of
Q280: Successful businesses develop a mix of price,
Q281: Knowledge of the product life cycle model
Q282: As a promotional strategy, advertising is more
Q283: The key to demand-oriented pricing is the
Q285: Borden, Inc. makes pasta, dairy items, and
Q286: _ goods appeal to consumers who are
Q287: While the UPC improves efficiency at the
Q288: Regardless of changes in packaging, the total
Q289: Consumers are best served by providing specialty