NoSneeze Markets a Group of Similar Products for People Suffering

Multiple Choice

NoSneeze markets a group of similar products for people suffering from the common cold. The products differ mainly in the strength of the dosage and in whether they also contain additional medications to help the consumer sleep while sick. Sarah, a marketing manager at NoSneeze, is responsible for marketing the company's products and is involved in major decisions concerning the development of new products that will be included in this product line. Sarah serves as a

A) brand manager.
B) market mix specialist.
C) target market manager.
D) product line specialist.