As Firms Develop Their Marketing Mix, It Is Important to Remember

Multiple Choice

As firms develop their marketing mix, it is important to remember that

A) prices must be linked directly to the cost of production.
B) instincts and past history are the best guides in determining price.
C) regardless of the strategy used, prices ultimately reflect the forces of supply and demand.
D) firms are often restricted in creating pricing strategies by relevant government rules and guidelines.