Using the Factor Ratings Shown Below, Determine Which Location Alternative

Essay

Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. $$\begin{array} { | l | c | c | c | c | } \hline & & { \text { Location } } \\\hline \text { Factor } & \underline { \text { Weight } } & \underline { \mathrm { A } } & \underline { \mathrm { B } } & \underline { \mathrm { C } } \\\hline \text { Easy access } & 0.15 & 86 & 72 & 90 \\\hline \text { Parking facilities } & 0.20 & 72 & 77 & 91 \\\hline \text { Display area } & 0.18 & 86 & 90 & 90 \\\hline \text { Shopper (walking) traffic } & 0.21 & 94 & 86 & 80 \\\hline \text { Neighborhood wealth } & 0.16 & 99 & 89 & 81 \\\hline \text { Neighborhood safety } & 0.10 & 96 & 85 & 75 \\\hline\end{array}$$