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    Exam 5: Growing and Internationalizingthe Entrepreneurial Firm
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    One Downside to Licensing/franchising Is That the Licensor/franchisor May Lose
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One Downside to Licensing/franchising Is That the Licensor/franchisor May Lose

Question 46

Question 46

True/False

One downside to licensing/franchising is that the licensor/franchisor may lose control over how their technology and brand are used.

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