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    Exam 5: Growing and Internationalizingthe Entrepreneurial Firm
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    In a Manufacturing Setting, the Purchase of the Right to Use
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In a Manufacturing Setting, the Purchase of the Right to Use

Question 19

Question 19

Multiple Choice

In a manufacturing setting, the purchase of the right to use another firm's proprietary technology is referred to as:


A) Direct exporting.
B) Licensing.
C) Franchising.
D) Importing

Correct Answer:

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