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    Exam 5: Growing and Internationalizingthe Entrepreneurial Firm
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    Which Normally Provides the Most Control Over Technology and Brand
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Which Normally Provides the Most Control Over Technology and Brand

Question 57

Question 57

Multiple Choice

Which normally provides the most control over technology and brand?


A) Direct investment.
B) Licensing.
C) Franchising.
D) There is no difference in any of the above.

Correct Answer:

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