MNEs Are Increasingly Finding That

Multiple Choice

MNEs are increasingly finding that:

A) ​The strategy that works in their domestic market will most likely work best in foreign markets.
B) ​Tailoring strategies for particular markets is costly and often ineffective.
C) ​The quest for worldwide cost reduction and consolidation in global strategy has sacrificed local responsiveness.
D) ​Strategies targeted to emerging markets work best in developed markets as well.