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Your Competitors Have Been Praised for Their CSR While Some

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Your competitors have been praised for their CSR while some have compared your efforts to theirs unfavorably. However, you view their efforts as not just window dressing but as manipulation of public opinion. In one case, you noted that the company spent $50,000 on a community project to help the homeless and over $1 million advertising to the world what it had done. You are under pressure to follow their examples. What should you do?

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