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After Estimating a Logit Model for the Likelihood of a Website

Question 12

Multiple Choice

After estimating a logit model for the likelihood of a website visitor clicking through conditional on if the visit occurred on a weekday or not, you get the following results: ClickThroughi = -1.2(0.4) + 0.8(0.2) WeekDayi, where standard errors are reported in parenthesis. What would be the calculation that yields the marginal effect of a visit moving from a weekend to a weekday on click-throughs?


A) -1.2 + 0.8 = -0.4
B) 0.8
C) 11+e1.2+0.8\frac { 1 } { 1 + e ^ { - 1.2 + 0.8 } }
D) 11+e1.2+0.8\frac { 1 } { 1 + e ^ { - 1.2 + 0.8 } } - 11+e1.2\frac { 1 } { 1 + e ^ { - 1.2 } }

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