Multiple Choice
A team of sales executives wishes to increase unit sales of their cosmetic products by using advertising,but are unclear about which medium to use.This is because they have little knowledge about the relative effectiveness of each medium.In this scenario,which of the following methods of decision making is appropriate?
A) The rational choice method
B) The political method
C) The subjective method
D) The incremental trial-and-error method
Correct Answer:
Verified
Correct Answer:
Verified
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