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A Soft Drink Company Continues to Produce a High-Caffeine Product,despite

Question 86

Multiple Choice

A soft drink company continues to produce a high-caffeine product,despite low sales and poor media coverage.The CEO believes that the product is still a good one and does not want to discontinue its production.Which concept does this decision reflect?


A) Intuition
B) Image theory
C) Escalation of commitment
D) Political method

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