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    Exam 4: Developing Service Products: Core and Supplementary Elements C
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    The Term "Branded House" Is Used to Describe Firms Like
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The Term "Branded House" Is Used to Describe Firms Like

Question 10

Question 10

True/False

The term "branded house" is used to describe firms like Virgin Group, that uses distinct individual brand names to cover a range of diverse service offerings in unrelated fields.

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