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    Exam 4: Developing Service Products: Core and Supplementary Elements C
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    Explain Where Sun Microsystems Falls on the Spectrum of Branding
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Explain Where Sun Microsystems Falls on the Spectrum of Branding

Question 35

Question 35

Essay

Explain where Sun Microsystems falls on the spectrum of branding alternatives and discuss what their strategy involves.

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Sun Microsystems utilizes a sub-branded ...

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