Multiple Choice
Tangible characteristics that customers can evaluate prior to purchase are termed ____________.
A) search attributes
B) experience attributes
C) credence attributes
D) satisfaction attributes
E) capital attributes
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q21: The goal of relationship marketing is to
Q22: Describe how a firm like AOL can
Q23: Give an example of a social risk
Q24: Service consumption can be divided into what
Q25: Despite the ease of information accessibility via
Q27: _ confirmation is when the service provided
Q28: Which of the following is NOT a
Q29: Which of the following is NOT a
Q30: How can advertising help reduce customer risk
Q31: High-contact services differ greatly from low-contact services.