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  3. Study Set
    Services Marketing People
  4. Exam
    Exam 2: Consumer Behavior in a Services Context
  5. Question
    _______________ Confirmation Is When the Service Provided Was Better Than
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_______________ Confirmation Is When the Service Provided Was Better Than

Question 27

Question 27

Multiple Choice

_______________ confirmation is when the service provided was better than expected.


A) Negative
B) Neutral
C) Positive
D) Potential
E) Unexpected

Correct Answer:

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