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    Exam 14: Promotion II: Social Media Marketing and Other Communication Tools
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    An Example of A(n) ________ Is a Five-Foot-High Cardboard Display
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An Example of A(n) ________ Is a Five-Foot-High Cardboard Display

Question 36

Question 36

Multiple Choice

An example of a(n) ________ is a five-foot-high cardboard display of Cap'n Crunch next to Cap'n Crunch cereal boxes.


A) point-of-purchase (POP) display
B) incentive program
C) promotional product
D) co-op advertisement
E) case allowance

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