Multiple Choice
Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?
A) sock puppeting
B) guerrilla marketing
C) direct selling
D) brand polarizing
E) crowdsourcing
Correct Answer:
Verified
Correct Answer:
Verified
Q45: A(n) _ promotes the firm and tries
Q46: Compare and contrast proactive public relations activities
Q47: To encourage sales, a candy maker has
Q48: A representative for Tupperware who is implementing
Q49: At the sales presentation for EFTPS (a
Q51: A salesperson who telecommutes rather than travel
Q52: _ bypass channel intermediaries and sell directly
Q53: Which of the following is the most
Q54: Devices and products connected through the Internet
Q55: What is the difference between catalogs and