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    Exam 13: Promotion I: Advertising: One to Many Marketing Communications
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    In Terms of the Communication Model, ________ Is a Reaction
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In Terms of the Communication Model, ________ Is a Reaction

Question 78

Question 78

Multiple Choice

In terms of the communication model, ________ is a reaction to a message that helps the source gauge the effectiveness of the message.


A) noise
B) feedback
C) translating
D) encoding
E) decoding

Correct Answer:

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