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    Marketing Real People Real Choices
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    Exam 13: Promotion I: Advertising: One to Many Marketing Communications
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    The Series of Steps Through Which a Marketer Attempts to Guide
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The Series of Steps Through Which a Marketer Attempts to Guide

Question 145

Question 145

Multiple Choice

The series of steps through which a marketer attempts to guide a consumer is called the ________.


A) promotional mix
B) marketing mix
C) hierarchy of effects
D) AIDA model
E) push-pull model

Correct Answer:

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