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    Exam 13: Promotion I: Advertising: One to Many Marketing Communications
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    Which of the Following Is the Last Step in the Hierarchy
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Which of the Following Is the Last Step in the Hierarchy

Question 132

Question 132

Multiple Choice

Which of the following is the last step in the hierarchy of effects?


A) create demand
B) create desire
C) encourage purchase
D) build loyalty
E) inform the market

Correct Answer:

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