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    Marketing Real People Real Choices
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    Exam 13: Promotion I: Advertising: One to Many Marketing Communications
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    Marketers Can Choose from Two Basic Strategies: Push or Pull
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Marketers Can Choose from Two Basic Strategies: Push or Pull

Question 71

Question 71

Essay

Marketers can choose from two basic strategies: push or pull. Compare these two strategies.

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Using the pull strategy, the producer di...

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