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    Exam 13: Promotion I: Advertising: One to Many Marketing Communications
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    Which of the Following Is Defined as Nonpersonal Communication Paid
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Which of the Following Is Defined as Nonpersonal Communication Paid

Question 28

Question 28

Multiple Choice

Which of the following is defined as nonpersonal communication paid for by an identified sponsor using mass media?


A) public relations
B) direct marketing
C) direct selling
D) advertising
E) sales promotion

Correct Answer:

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