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    Marketing Real People Real Choices
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    Exam 13: Promotion I: Advertising: One to Many Marketing Communications
  5. Question
    ________ Is the Execution Format That Depicts Typical People Using
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________ Is the Execution Format That Depicts Typical People Using

Question 106

Question 106

Multiple Choice

________ is the execution format that depicts typical people using the product in an everyday setting.


A) Lifestyle
B) Fantasy
C) Slice of life
D) Testimonial
E) Demonstration

Correct Answer:

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