True/False
Fear appeal ads convey the message that not using the advertised product has negative consequences consumers want to avoid.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q41: If the pull strategy is effective,consumers will
Q50: Word of mouth or buzz on social
Q51: The form of digital media most similar
Q52: Which of the following statements about radio
Q53: When does a marketer use reminder ads?
Q54: Which of the following is the responsibility
Q56: Why might an advertiser be accused of
Q58: Ads on the sides of delivery trucks,
Q59: The communication model acknowledges that messages can
Q60: The communications model is an effective way