Multiple Choice
A company makes several different kinds of shampoo, but it did not have a dandruff shampoo designed for women until it added Pro-Women antidandruff shampoo. This is an example of a(n) ________.
A) downward product line stretch
B) upward product line stretch
C) cannibalization strategy
D) filling-out product strategy
E) product line contraction
Correct Answer:
Verified
Correct Answer:
Verified
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