Kellogg's Has Marketed Special K Cereal for a Number of Years

Multiple Choice

Kellogg's has marketed Special K cereal for a number of years to a loyal customer base. Its introduction of a new cereal called Special K with Red Berries is an example of a(n) ________ strategy.

A) cannibalization
B) cobranding
C) brand extension
D) upward line stretch
E) downward line stretch