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    Marketing Real People Real Choices
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    Exam 8: Product I: Innovation and New Product Development
  5. Question
    One of the Advantages of ________ Is the Ability to Evaluate
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One of the Advantages of ________ Is the Ability to Evaluate

Question 95

Question 95

Multiple Choice

One of the advantages of ________ is the ability to evaluate a product and its marketing program before full-scale production marketing.


A) a patent
B) value co-creation
C) a prototype
D) a market test
E) crowdfunding

Correct Answer:

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