Multiple Choice
Bossa Nova founder and CEO Alton Johnson was fascinated with the fruits of Brazil, a fascination that led him to develop juices with these new fruit flavors for the American market. Johnson's interest in Brazilian fruits is an example of ________.
A) idea screening
B) idea generation
C) concept testing
D) product development
E) product manufacturing
Correct Answer:
Verified
Correct Answer:
Verified
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