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    Exam 8: Product I: Innovation and New Product Development
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    ________ Is How Visible a New Product and Its Benefits
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________ Is How Visible a New Product and Its Benefits

Question 107

Question 107

Multiple Choice

________ is how visible a new product and its benefits are to others who might adopt it.


A) Compatibility
B) Observability
C) Relative advantage
D) Comparability
E) Tangibility

Correct Answer:

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