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    Exam 7: Segmentation, Target Marketing, and Positioning
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    The Group of American Consumers Born Between 1979 and 1994
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The Group of American Consumers Born Between 1979 and 1994

Question 34

Question 34

Multiple Choice

The group of American consumers born between 1979 and 1994 is often called ________.


A) the baby bust
B) the leading edge
C) Generation Y
D) tweens
E) Generation X

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