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    Exam 7: Segmentation, Target Marketing, and Positioning
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    African Americans, Hispanic Americans, and Asian Americans Are All Examples
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African Americans, Hispanic Americans, and Asian Americans Are All Examples

Question 40

Question 40

Multiple Choice

African Americans, Hispanic Americans, and Asian Americans are all examples of ________ segments.


A) life cycle
B) psychographic
C) ethnic group
D) social class
E) geocoding

Correct Answer:

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