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    Exam 6: Understand Consumer and Business Markets
  5. Question
    The Product Alternatives a Customer Knows About Are Referred to as the ________
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The Product Alternatives a Customer Knows About Are Referred to as the ________

Question 116

Question 116

Multiple Choice

The product alternatives a customer knows about are referred to as the ________.


A) compensatory set
B) determinant set
C) evoked set
D) consideration set
E) evaluative criteria

Correct Answer:

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