Multiple Choice
McDonald's placement of a small toy in each Happy Meal as a reward for coming to the fast-food restaurant and ordering its food is based on which theory of learning?
A) operant conditioning
B) subliminal advertising
C) cognitive learning
D) classical conditioning
E) observational learning
Correct Answer:

Verified
Correct Answer:
Verified
Q52: Learning is _.<br>A) an internal state that
Q53: _ is the step of the decision-making
Q54: Pat thought he had received the best
Q55: When a customer feels regret after purchasing
Q56: Why is a consumer's stage in the
Q58: The cognition component of a person's attitude
Q59: Consumers use compensatory decision rules when they
Q60: Beautiful actresses appear in ads testifying to
Q61: What is consumer behavior? Give examples of
Q62: The group of people in the organization