Multiple Choice
Which of the following statements about organizational markets is true?
A) The average purchase size in organizational markets is much smaller than the average purchase size in the consumer market.
B) Demand for products in the organizational market is derived from demand for consumer products.
C) Most demand for organizational markets is fixed.
D) Organizational marketers have a broad customer base and a large number of buyers.
E) Joint demand is not a factor.
Correct Answer:
Verified
Correct Answer:
Verified
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