Multiple Choice
To reduce the workload required to fully take advantage of all of the data collected from customers in a CRM program, firms use ________, a set of rules for handling different processes in a predetermined way.
A) conversion rates
B) marketing automation
C) customer lifetime value
D) share of customer
E) structured data
Correct Answer:
Verified
Correct Answer:
Verified
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Q2: A data breach may be intentional, such
Q4: A company's first step in one-to-one marketing
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Q6: Through its CRM program, an online clothing
Q7: Through _ pricing, a marketer pays for
Q8: Which of the following is true about
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Q11: Why might a firm want to abandon