Walgreens Customers Can Sign Up for the Balance Rewards Program

Multiple Choice

Walgreens customers can sign up for the Balance Rewards program, entering a member number or using a member card every time they make a Walgreens purchase in order to receive discounts and build up points that can be redeemed for rewards. Information that Walgreens collects through these purchases is best described as ________.

A) scanner data
B) web
C) unstructured data
D) sentiment analysis
E) data mining