Multiple Choice
Scrambler is a popular smartphone app that users can download and play for free. The makers of Scrambler make the app profitable by selling information obtained about users as they play the game. Marketers would most likely use this information for the data mining application of ________.
A) customer acquisition
B) customer retention
C) customer loyalty
D) customer abandonment
E) machine learning
Correct Answer:
Verified
Correct Answer:
Verified
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