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    Exam 5: Marketing Analytics: Welcome to the Era of Big Data
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    To Determine an Ad's Click-Through Rate, Marketers Must Know Both
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To Determine an Ad's Click-Through Rate, Marketers Must Know Both

Question 60

Question 60

True/False

To determine an ad's click-through rate, marketers must know both the number of click-throughs and the number of impressions.

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