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    Marketing Real People Real Choices
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    Exam 4: Market Research
  5. Question
    ________ Is a Type of Data Collection in Which the Researcher
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________ Is a Type of Data Collection in Which the Researcher

Question 143

Question 143

Multiple Choice

________ is a type of data collection in which the researcher simply records the consumer's behaviors.


A) Intercept research
B) Observation
C) Mechanical observation
D) Focus group research
E) Neuromarketing

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