Each Year, a Media Company Asks Every Department Manager to Rate

Multiple Choice

Each year, a media company asks every department manager to rate his or her department's strengths and weaknesses as well as those of the other departments with which the department interacts. Then each department manager is asked what he or she sees as the greatest threats and opportunities for the company. The media company is asking its department managers to engage in a ________.

A) SWOT analysis
B) portfolio analysis
C) market analysis
D) functional planning session
E) compatibility assessment