Which of the Following Is a Common Objection to Relying

Multiple Choice

Which of the following is a common objection to relying exclusively on ROMI for measuring marketing success?

A) In a company's accounting statements, marketing expenditures tend to appear as investments rather than costs.
B) Calculating ROMI requires knowing what would have happened if the marketing expenditures had never taken place.
C) ROMI tends to lead managers toward a more long-term perspective on decision making.
D) ROMI focuses on a firm's sustainability commitments to the detriment of its short-term performance.
E) ROMI calculates profit by deducting expenditures rather than dividing by expenditures.