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    Exam 1: Welcome to the World of Marketing: Create and Deliver Value
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    A Glitzy Shopping Mall, a Mail-Order Catalog, a Television Shopping
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A Glitzy Shopping Mall, a Mail-Order Catalog, a Television Shopping

Question 119

Question 119

Multiple Choice

A glitzy shopping mall, a mail-order catalog, a television shopping network, and an e-commerce website are all examples of ________.


A) marketing concepts
B) value chains
C) monopolies
D) marketplaces
E) strategic business units

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