IBM Manager Celia Moore Coordinates IBM's Long-Standing "Reinventing Education" Program

Multiple Choice

IBM manager Celia Moore coordinates IBM's long-standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do. In the process, the program is actually helping to shape a market of significant interest to IBM. "We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program indicates that IBM has a(n) ________ orientation.

A) environmental
B) financial bottom line
C) selling
D) production
E) triple-bottom-line