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Kao Corp, Which Makes Ban Deodorant, Invited Teenage Girls to Create

Question 143

Multiple Choice

Kao Corp., which makes Ban deodorant, invited teenage girls to create an ad that would encourage other girls to buy the product. This program is an example of ________.


A) the wisdom of crowds
B) the production concept
C) the selling orientation
D) folksonomy
E) consumer-generated content

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