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    Marketing Real People Real Choices
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    Exam 1: Welcome to the World of Marketing: Create and Deliver Value
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    A ________ Is Defined as a Market Segment on Which
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A ________ Is Defined as a Market Segment on Which

Question 53

Question 53

Multiple Choice

A ________ is defined as a market segment on which an organization focuses its marketing plan and toward which it directs its marketing efforts.


A) social network
B) mass market
C) marketplace
D) value chain
E) target market

Correct Answer:

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